About our Promotional Marketing & Amenities Programs
We are the promotional division of Daisy Interactive
Daisy Promotions is the promotional products division of Daisy Interactive, a Los Angeles interactive marketing agency. As Daisy Interactive developed their marketing and metrics tracking techniques, they started to become interested in the customer and the dynamics involved with engaging the customer and the following sales process.
Defining the new mode of marketing communications
We found that with the decades old broad-based mediums of advertising, TV, radio, print and out-of-home were able to reach people quickly, but at the same time unable to measure the effectiveness of the marketing message. Being an interactive agency, we found the web gave us a "never before" ability to measure the effectiveness of advertising and it's effect on consumer behavior. We track the effectiveness of different types of marketing and through the traffic analysis from a client's web site, isolating what worked and what didn't. We were able to target what efforts assisted the conversion process and encouraged the consumer to be enticed by the brand enough they wanted to experience and purchase the products or services.
Why Promotional Products?
Through our experience we have identified a tiered structure for campaigns to communicate with customers and can place the respective advertisers within their designated "slot" to get the greatest reach and response for their campaign's budget and scope. Big media has been and will continue to be satisfactory to the Fortune 500, but we focus on smaller more niche marketing and defined messaging to entice that call to action from your customer. Our most dynamic campaigns include branded products within a customer-facing promotion, coordinated Public Relations efforts, all measured by a web site with predetermined traffic or transactional conversion goals. With promotional products you have a tangible branded item that has the ability to have a unique url printed on the item allowing you to specifically track the effectiveness of that unique promotion or giveaway.
Not Pens, Caps, Fridge Magnets and T-shirts anymore
Daisy Interactive has been in the advertising and marketing business for over 7 years and most of that time has been spent promoting clients in the skincare, spa and resort industries. With the explosion of the personal care, spa and cosmeceuticals products market, we are seeing a whole new category of products entering the promotional product arena. Soy votive candles, lip balms and sunscreen are replacing the fridge magnets and keychains from years ago. Companies are also "going green" and there is no better way to promote your brand than with an eco-friendly promotional product. Amenities kits, candles, shower gels and body washes have all been introduced into the promotional categories with great success. These products initially had preservatives and artificial coloring, but with the expansion of the all-natural products market, the promotional items being requested today also are being required to be all-natural, cruelty-free and packaged in an environmentally friendly way.
